a blatant genderization of our american boys

you see, this is exactly what I am talking about. and we wonder why american men do not live as long as women and most of them have trouble expressing themselves...ads like these that teach them that they should be able to endure any physical hardship without an emotion to spare. and god forbid they watch their weight! men drinking diet pepsi? only if it has a manly word on it like max. to the extent that this commercial is perpetuating detrimental gender stereotypes by reinforcing existing opinions as well as influencing impressionable children, i would like to use this post to offically label it bullshit.